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      Chocolate: What is the Love Connection?

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      عاشقة اليسا
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      انثى
      عدد المساهمات : 286
      تاريخ التسجيل : 29/04/2009
      العمر : 30
      الموقع : mazikacat.ba7r.org

      kul Chocolate: What is the Love Connection?

      مُساهمة من طرف عاشقة اليسا في الجمعة يوليو 24, 2009 8:40 pm

      All the while, chocolate was gaining popularity not only for its
      decadence, but also for its reputed aphrodisiac properties. Today, we
      know that chocolate contains phenylethylamine, a naturally occurring
      amino-acid - the same one that we humans release when we are falling in
      love. Chocolate also contains tryptophan, a building block of
      serotonin, which is one of the brain chemicals involved in sexual
      arousal. No wonder eating chocolate feels so good. And with researchers
      now touting the heart-healthy benefits of eating dark chocolate, what's
      not to love?


      Chocolate. Dark, white, milk. Pralines, truffles or nugget. No
      matter what its form, its creamy dark goodness is virtually synonymous
      with Valentine's Day. Packaged up in that shiny red, heart-shaped box,
      it all but screams, "I love you."

      Come February, chocolate sales boom. But when did chocolate become
      the penultimate Valentine's Day gift? And how did cocoa beans grow into
      the symbol of love?

      The cocoa connection dates back to ancient history. In fact,
      chocolate has been around almost as long as man. In 1500 BC, the Olmec
      Indians grew the first cocoa beans as a domestic crop. At the beginning
      of the Common Era, Mayan elders began enjoying a drink made from ground
      cocoa beans - a tradition that continued among society elite well into
      the 18th century.

      During the Middle Ages, Spaniards added cane sugar and other
      flavorings to sweeten their cocoa drinks. And then in the late 1600s,
      chocolate emporiums opened across Europe, serving up the first solid
      versions - baking cocoa in cakes and eventually mixing it into candies
      as well.



      But even before modern science, chocolate enthusiasts have been
      clued in to the good feelings that come from eating (or imbibing) cocoa
      beans. The Aztec emperor Montezuma was said to have drank copious
      amounts of the ground beans to increase his sexual prowess. And during
      Mesoamerican marriage ceremonies, the couple is said to have shared a
      ritual cup of cocoa, believing that it would increase their luck in
      love.

      It should be no surprise, then, that chocolate has become - or
      rather, remained - an edible symbol of love. Nor is it too surprising
      that chocolate makers have capitalized on this natural association.

      The first to seize the opportunity was Richard Cardbury - the famous
      British chocolatier - who, in the 1860s, designed and sold the first
      heart-shaped box of chocolate candy. Just in time for Valentine's Day.
      Four decades later, the American chocolate maker Whitman upped the
      heart-shaped box ante with a brilliant improvement: a map inside the
      lid describing the filling in each piece.

      The introduction of that first Cadbury heart-shaped box has
      catapulted a 150-year tradition of sharing chocolate with your
      sweetheart on Valentine's Day. With more than 35 million boxes of
      chocolate are sold each year, simple chocolate goodness has become the
      ultimate gift of love.




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